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From time to time, listed companies may take the decision to “unbundle” one of their subsidiaries or strategic investments to their existing shareholders. This means that they decide to give their shares in that subsidiary (or strategic investment) to their shareholders in direct proportion to the number of shares which the shareholders are holding on a specific date.

Their reasons for doing this are varied, but usually it comes down to a decision that the board has taken that the subsidiary or strategic investment concerned is no longer part of their “core” business.

For example, if company “A” owns 70m shares in company “B” and company “B” has a total of 100m shares in issue, then company “B” is a 70% subsidiary of company “A”. If the board of directors of company “A” decide that company “B” is not part of their core business, they might decide that, instead of trying to sell their shareholding in that company, they will unbundle it to their existing shareholders. If company “A” has 700m shares in issue at the time, then the shareholders of company “A” will each get 10 company “B” shares for every 100 company “A” shares that they hold – on a specified date.

By unbundling in this way the board of directors have divested themselves of the problem of managing company “B” and handed it over to its board of directors and their shareholders. Normally, the subsidiary or strategic investment is already listed on the JSE or is about to list – so the shareholder who ends up with shares in the unbundled company can decide whether to keep them or sell them in the open market.

The following are two current examples of unbundlings:

Tiger Brands

On 22nd November 2018, when it published its financials for the year ended 30th September 2018, Tiger Brands (TBS) announced that it had taken a decision at board level to unbundle its entire shareholding (42,1%) in the Oceana Group (OCE).

This announcement was followed on 24th January 2019 by the announcement that Tiger had subsequently, sold 8m of those Oceana shares (approximately 14%) to Brimstone for R581m – which meant that it had made an after-tax profit of R262m on the sale.

Then on 5th April 2019, Tiger announced the terms and dates of the unbundling of its remaining 36,2% shareholding in Oceana which amounted to 49 104 774 shares. Tiger shareholders are to receive 25,86927 Oceana shares for every 100 shares they hold in Tiger on the end of the last day to trade which is set as Tuesday 23rd April 2019.


The Naspers (NPN) unbundling of its subsidiary, Multichoice (MC-Group or MCG) was very different from the Tiger unbundling of Oceana for a number of reasons:

  1. Naspers owned 100% of Multichoice before the unbundling.
  2. At the time of the unbundling, Naspers itself had both A ordinary shares and N shares whereas Tiger only had ordinary shares.
  3. The Naspers unbundling of Multichoice was done simultaneously with the listing of that company on the JSE, whereas the Oceana Group was already listed at the time of the Tiger unbundling.
  4. Finally, Naspers was far larger in relation to Multichoice than Tiger was in relation to its holding of Oceana Group – which meant that the Multichoice unbundling had almost no impact on the Naspers share price.

Naspers unbundled Multichoice by giving each of its “N” shareholders 1 share in Multichoice for every share they held in Naspers on Tuesday 26th  February 2019. The “A” ordinary shareholders received one Multichoice share for every 5 “A” ordinary shares that they held on that date. Multichoice’s 438,8m shares were then listed on the JSE on the next day – Wednesday 27th February 2019.

Of course, an unbundling means that the asset being unbundled is no longer owned by the company that unbundles it – so you would expect the shares of that company to fall to reflect the loss of value.

In the case of Naspers, the unbundling of Multichoice caused the share to fall by R125.06 – which was roughly 4% – but then three days later the share closed at R3157 – more than recovering that loss. This is because Naspers was heavily under-priced and was in a strong upward trend at the time.

Multichoice immediately began trading on the JSE for around R124 per share – so, in effect, Naspers shareholders have received a bonus of R124 per share as a result of the unbundling.

The impact of the Tiger unbundling will only be known on 24th April 2019.



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