6 May 2016 By PDSNET

When a listed company wishes to raise a large amount of capital from the public by selling shares or bonds, they normally do so through a book build. The CEO of the company and some of his directors will conduct what is known as a road show where they visit institutional fund managers individually or hold a meeting of fund managers to sell the viability of their proposal and its return. In this way they can raise a substantial amount relatively quickly.

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