It has been well said that if you don’t “feel the risk” when making an investment in the share market, you are probably not going to make too much money out of it.
The point of this observation is that, typically, at the bottom of a share’s cycle everyone is talking the share down. The press comment is all negative and it takes great courage to buy at that point. But that is precisely what you must do if you want to be a “contrarian”. As Warren Buffett has famously said, “you must be greedy when others are fearful”.